What moves us is what makes us – Part 3 with Paul Schulten

Paul Schulten

What moves us is what makes us – Part 3 with Paul Schulten

Paul Schulten is one of the most famous couturiers in the Dutch fashion world. He gained experience at Van Gils, Interface Fashion and Claudia Sträter and became the direct assistant of couturier Edgar Vos. Then Paul built his own fashion empire and celebrates his 20th anniversary this year. We spoke to Paul Schulten during the preparations for the fashion show De PrinsjesHatwalk 2020 at Het Lange Voorhout in The Hague, where he showed his latest Ready-to-Wear collection and updated us about developments in the fashion industry.

Normally Paul Schulten organizes a big fashion show in Hotel Okura Amsterdam twice a year, but unfortunately this was canceled due to Covid-19. In order to still be able to show his clothing items, Paul shifted the focus to online possibilities. He is currently developing a video clip including a photo shoot of his latest clothing collection, where interested parties can order directly through the webshop. His collection can also be seen in Harry Mens’ business class TV program on 11 October. According to experts, Paul is always two years ahead of fashion in order to dress the successful woman up-to-date.

Covid-19 is now the third crisis that Paul’s team is facing, but they know how to deal with it well. The division of work looks different from previous years, but fortunately the agenda is still well filled. Instead of outsourcing part of the production, the team now takes care of the entire production of the clothing itself. Inspiration and creativity are therefore not held back by the crisis. Unfortunately, Paul is currently unable to attend foreign fashion fairs due to the situation, but discovers very surprising fabrics in the Netherlands that he knows how to link to his demanding customer base.

From 6 to 17 October it is “Dutch Sustainable Fashion Week” in the Netherlands. Both Paul Schulten and Dr2 Events & Campaigns embrace this initiative. Still, Paul thinks this is a drop in the ocean. He has seen with his own eyes that the fashion industry is not a forerunner in the field of sustainability. Due to budget and rapidly changing fashion trends, consumers prefer mass garments rather than tailor-made clothing made of high-quality materials. The commercials and discount campaigns are all focused on the consumer’s wallet and this does not contribute to a sustainable world. Recycling is also very difficult because there are various materials in a garment that are difficult to filter.

Paul therefore wishes that consumers take more account of sustainability when choosing and purchasing clothing. Study the label carefully, consider whether you actually need the garment and choose less for bulk garments, but pay a fair price for your garment. Together we ensure a better, sustainable and fair (fashion) world in this way.