In the context of the sustainability plan This is Forward initiated Coca-Cola a volunteer-week for all its colleagues in the Netherlands. A week full of activities was put together with the social partners. Each day was dedicated to a different partner. Activities included plastic waste fishing from the water, cleaning up litter, cooking for lonely elderly people, taking up sporting challenges with mentally challenged athletes and networking with young people at a distance from the labor market.
Dr2 Events & Campaigns was responsible for communication, registration, organization and implementation.
- Event type: Internal event
- Event period: First week of June 2019
- Location: Various locations in the Rotterdam and Dongen area
- Number of visitors: 700 people
- Target group: Employees Coca-Cola European Partners and Coca-Cola Netherlands
Watch the aftermovie of the event here.