Cases

PrinsjesHatwalk – Stichting Prinsjesfestival

The Prinsjesfestival is about celebrating democracy, with De PrinsjesHatwalk being an essential part of this festival. The aim of this is to attract a wider target group to the Prinsjesfestival with a fabulous hat show that attracts both  young and old. This will pay attention to the hat tradition around Prinsjesdag and exhibitors will have the opportunity to show their hats. Various spectacular hats of men, women, politicians and children were of course the centerpiece of the show, followed by the results of a student design competition and surprising entertainment.

Dr2 Events & Campaigns was responsible for the complete concept and the implementation and directing of the varied program of the PrinsjesHatwalk and PrinsjesMarkt. Since 2019 we are also responsible for the hat walk (The Hague Hat Stroll).

See below the aftermovie of edition 2019, made by Flatcap Goatee Productions.

  • Event type: Public event, fashion show
  • Event date: September 2017, 2018, 2019
  • Location: Lange Voorhout & Het Plein, The Hague
  • Number of visitors: 1000+ persons
  • Target group: Anyone with an interest in hats and fashion in general

See below the aftermovie of edition 2019, made by Flatcap Goatee Productions.